Welcome to the Prime Big Deal Days 2023 Recap! This second Fall Prime has been more successful than the previous one. This year, we saw 25 million items ordered with Same-day or Next-day deliveries. 

At this event, Amazon introduced new features and improvements to Prime Big Deal Days pages where we saw Amazon live streamings, claimed bar under offers, as "Best from Brand you follow." New badges like "New and Notable" as well as the Prime Feature Deal price section on the Featured Offer section. 

The influence of Prime Big Deal Days 2023 spread across social media, with influencers on social media using the #PrimeBigDealDays and variations generating over 196M views on TikTok and 21,000 posts on Facebook and Instagram.

For BellaVix clients, this event has outperformed in more ways. Starting with an average total TACoS of 17.24%, page views increase of 167.88%, and much more.

The results have shown that strategically creating deals, optimizing Product Detail Pages, and off-Amazon communication is the best recipe for success. Learn more in our PBDD recap.