According to data from Adobe Analytics, online shoppers set a new record on Black Friday, spending a staggering $9.8 billion. This figure represents a 7.5% increase compared to the previous year.

According to Adobe Analytics, smartphones were responsible for $5.3 billion (54%) in online sales during Black Friday, marking a 10.4% increase compared to the previous year.

According to Adobe's Digital Price Index, eCommerce prices have consistently dropped for 14 consecutive months, with a year-on-year decrease of 6% in October.

Through meticulous preparation, our customers at BellaVix were able to see a significant increase on average of 226.90%  in Total Revenue when comparing Black Friday with month-to-date data and a 236.91% increase when comparing Cyber Monday with month-to-date data.